Why is Bharath Ane Nenu failing in that segment?

Monday, April 23rd, 2018, 11:18:56 AM IST

Mahesh Babu’s latest release, Bharath Ane Nenu released amidst huge expectations and the movie managed to live up to the hype around it. BAN got a massive release the makers were really confident about the content of the movie.

Interestingly, the movie failed to break the non-Bahubali records even when it released with sky-high expectations. The political drama collected close to 22 crores and stood sixth on the list of highest first-day collections. This news surprised a few trade pundits as they were expecting fireworks at the ticket counter, but the reality is far from that.

The main reason behind this sluggish may be Mahesh’s recent track record. Bramhotsavam and Spyder caused a big dent to Mahesh’s image and that is showing adverse effects on his latest release.

With that being said, BAN is doing well in the overseas market and is expected to hit the $million mark in a few days.