Published On: Mar 13, 2018 2:28 PM IST

What will Mahesh do in 3 weeks?

Tollywood star heroes enjoy unprecedented craze and following. Their movies get staggering openings and can set the box office on fire if they come with the right content.

However, big name heroes like Mahesh Babu, Pawan Kalyan, and Ram Charan never promote their movies. Their films run on the sheer star power of these actors. This needs to be changed as their active presence in promotions can further increase their market.

Interestingly, Mahesh is looking to break the norms and promote his next movie, Bharath Ane Nenu. Our sources are saying that Mahesh has asked his PR team to come up with a packed promotional campaign. He will be giving live interviews and will attend a few events in the process.

If the reports are to be believed, Mahesh has allotted 3 weeks for the promotional schedule. With Mahesh showing great interest in promotions, the makers of the movie are on cloud 9 as the movie will garner huge attention. In reality, Mahesh scored 2 consecutive disasters and is in great need of a hit. He will be hoping to get back on track with this political drama, directed by Koratala Siva.

On the whole, it is good to see a star hero actually caring about his movie prior to its release.