Social media promotions are playing a key role in building the hype for a movie. The active presence of movie stars on the social media platforms is further helping in raking expectations on their movies.
However, the latest strategy being implemented by movie makers is a bit wayward. The official updates from these movie makers on social media is surprising many followers and netizens.
Here is a recent example of the same. Mythri movie makers are currently producing Rangasthalam, which is slated for release on March 30th. The movie unit has already released 3 songs and has already received a thumping response from the audience.
The twitter handle of Mythri movie makers has posted an update at 1:15 PM today. They said that there will be an official announcement about the movie at 1:30 PM. Following this, they posted an update at 1:30 that the jukebox of the movie will be released tomorrow(March 15th) at 10 AM.
Well, why do they need to post an announcement for an announcement? They could have simply posted that the jukebox will be released by 10 AM tomorrow. It is fair to say that the promotions game is getting tough to get hold of.