Published On: Sep 21, 2018 5:46 PM IST

Talk : Directors are using heroines for that purpose

The filmmakers have come to a conclusion that an impressive trailer and teaser can build a lot of expectations for the movie, irrespective of its star cast.

As a result, we are seeing many directors using the heroines in their movies to build hype and pull the audience to the theaters.

A while ago, we saw Rashmika Mandanna, stealing the hearts of the viewers in the first trailer of Geetha Govindam. Her steamy presence built a good buzz for the movie and it went on to become a blockbuster.

The latest addition to the list if Anupama Parameswaran. The young actress upped the ante in the recently released Hello Guru Prema Kosame teaser. Her glamour dose is working wonders and the teaser has crossed the 5 million mark already.

It is very much evident that the directors have set all their focus on trailers and teasers in order to build hype for the movie. As of now, they are using young heroines for the very same purpose.